Luxury brands and experiences typically fall into three distinct categories based on their exclusivity, price point, and accessibility.
Accessible Luxury
Accessible luxury includes high-quality brands that offer premium products at relatively attainable prices. These items cost more than everyday products but remain within reach for middle to upper-middle class consumers.
Brands like Chanel, Coach, and Mont Blanc fit in this category. These products often serve as entry points into luxury markets.
At this level, many people start using luxury travel concierge services, which consist of booking luxury hotels, specific low-luxury experiences, and many other services.
Intermediate Luxury
The second level represents a significant step up in exclusivity and price. Intermediate luxury brands require substantial financial investment and are typically purchased by upper-class consumers with considerable disposable income.
Examples include Rolex watches, Mercedes-Benz S-Class vehicles, and high-end fashion houses like Prada and Gucci. At this level, customers expect exceptional quality, craftsmanship, and prestige.
For travelers looking to learn how to travel in luxury, intermediate options include business class flights, five-star hotels, and exclusive resort destinations.
Inaccessible Luxury
The highest tier of luxury exists almost exclusively for the ultra-wealthy or those with significant status. These products and experiences come with extreme price tags and often limited availability.
Ferrari sports cars, Van Cleef & Arpels jewelry, and Hermès Birkin bags represent this category. Some items in this class require not just money but also connections or status to access.
In travel, inaccessible luxury includes private jet ownership, yacht charters, and stays at exclusive private islands or presidential suites.
